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Conversion rate is a measure of the percentage of visitors who take the desired action (such as submitting a contact form, making a purchase, or signing up for your email list). Conversion rates are not simply defined through mathematical formulas because it varies depending on what you are trying to achieve with your website.

For example, if you have an eCommerce store and want people to buy products from your site, then having high conversion rates will help drive more revenue for your company. If you’re running a blog, you may want to increase your conversion rate so you can bring more subscribers to your site and boost traffic.

Conversion rate is calculated by dividing the number of successful conversions by the total number of site visitors. If 100 people visit your website and five people purchase products, then your conversion rate would be 5%.