by Anand Iyer | Jan 18, 2019 | Blog
Digital marketing helps any business to connect with relevant customers, acquire new leads and promote a business using online platforms. 2019 will bring major changes in the field of digital marketing and here are my top 5 trends: video Marketing It seems that more...
by Anand Iyer | Jul 13, 2018 | Blog
Answer: To optimize lead capturing, nurturing and content management/creation process. There are many marketing automation platforms out there but before you start reviewing them and comparing every aspect and functionality of a tool with another, think about what...
by Anand Iyer | Jul 13, 2018 | Blog
Lead nurturing: It is the systematic process of building strong relationships with your prospects at each stage of buyers journey. The main objective will be to identify to your prospects needs, deliver the right content at the right time via the right channel. ...
by Anand Iyer | Jul 6, 2018 | Blog
First up, what is machine learning? Machine learning is a subset of artificial intelligence that allows computer systems the ability to automatically learn, re-inforce and optimize from experience without external intervention by a programmer. Machine learning...
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