{
  "meta": {
    "vertical": "B2B SaaS platforms",
    "sampleSize": 35,
    "measured": 33,
    "measuredAt": "2026-07-29",
    "method": "Single HTTPS homepage GET per site via curl, delivered HTML only (no JavaScript executed). Third-party and tracker counts reflect origins declared in the delivered document; runtime-injected resources are out of scope. Accessibility signals are document-level structural checks, not a full WCAG audit.",
    "excluded": [
      {
        "name": "Freshworks",
        "reason": "HTTP 403 (automated request blocked)"
      },
      {
        "name": "ServiceNow",
        "reason": "connection error (Command failed: curl -sS -L --max-time 25 --max-redirs 5 --compressed -A Mozilla)"
      }
    ]
  },
  "sites": [
    {
      "name": "Salesforce",
      "ttfbMs": 489,
      "totalMs": 527,
      "htmlKB": 534,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 103,
      "imgAltPct": 37,
      "thirdParties": 12,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "google-analytics.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 6
    },
    {
      "name": "HubSpot",
      "ttfbMs": 282,
      "totalMs": 1157,
      "htmlKB": 608,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 84,
      "imgAltPct": 83,
      "thirdParties": 20,
      "trackers": 4,
      "trackerList": [
        "googletagmanager.com",
        "google-analytics.com",
        "hubspot.com",
        "tiktok.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Zoom",
      "ttfbMs": 256,
      "totalMs": 260,
      "htmlKB": 255,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 82,
      "imgAltPct": 79,
      "thirdParties": 11,
      "trackers": 1,
      "trackerList": [
        "googletagmanager.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Slack",
      "ttfbMs": 351,
      "totalMs": 353,
      "htmlKB": 244,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 88,
      "imgAltPct": 61,
      "thirdParties": 19,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "tiktok.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 4
    },
    {
      "name": "Asana",
      "ttfbMs": 244,
      "totalMs": 297,
      "htmlKB": 796,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": false,
      "skipLink": false,
      "h1": 2,
      "imgs": 191,
      "imgAltPct": 66,
      "thirdParties": 15,
      "trackers": 3,
      "trackerList": [
        "google-analytics.com",
        "doubleclick.net",
        "marketo.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Monday.com",
      "ttfbMs": 347,
      "totalMs": 390,
      "htmlKB": 597,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": false,
      "skipLink": false,
      "h1": 2,
      "imgs": 387,
      "imgAltPct": 21,
      "thirdParties": 19,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "tiktok.com"
      ],
      "consentSignal": false,
      "preConsentCookies": 5
    },
    {
      "name": "Notion",
      "ttfbMs": 719,
      "totalMs": 795,
      "htmlKB": 408,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 52,
      "imgAltPct": 6,
      "thirdParties": 9,
      "trackers": 0,
      "trackerList": [],
      "consentSignal": false,
      "preConsentCookies": 3
    },
    {
      "name": "Airtable",
      "ttfbMs": 409,
      "totalMs": 450,
      "htmlKB": 462,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 72,
      "imgAltPct": 54,
      "thirdParties": 11,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "tiktok.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 8
    },
    {
      "name": "Figma",
      "ttfbMs": 302,
      "totalMs": 534,
      "htmlKB": 1560,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 92,
      "imgAltPct": 89,
      "thirdParties": 5,
      "trackers": 1,
      "trackerList": [
        "tiktok.com"
      ],
      "consentSignal": false,
      "preConsentCookies": 0
    },
    {
      "name": "Atlassian",
      "ttfbMs": 513,
      "totalMs": 672,
      "htmlKB": 2379,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 59,
      "imgAltPct": 36,
      "thirdParties": 5,
      "trackers": 0,
      "trackerList": [],
      "consentSignal": true,
      "preConsentCookies": 5
    },
    {
      "name": "Zendesk",
      "ttfbMs": 293,
      "totalMs": 329,
      "htmlKB": 854,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 116,
      "imgAltPct": 71,
      "thirdParties": 23,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "tiktok.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Intercom",
      "ttfbMs": 523,
      "totalMs": 627,
      "htmlKB": 1532,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 90,
      "imgAltPct": 100,
      "thirdParties": 4,
      "trackers": 0,
      "trackerList": [],
      "consentSignal": false,
      "preConsentCookies": 1
    },
    {
      "name": "Calendly",
      "ttfbMs": 318,
      "totalMs": 440,
      "htmlKB": 1200,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 0,
      "imgs": 37,
      "imgAltPct": 100,
      "thirdParties": 13,
      "trackers": 1,
      "trackerList": [
        "googletagmanager.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 5
    },
    {
      "name": "Miro",
      "ttfbMs": 525,
      "totalMs": 596,
      "htmlKB": 977,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": false,
      "skipLink": false,
      "h1": 13,
      "imgs": 140,
      "imgAltPct": 32,
      "thirdParties": 20,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "facebook.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 7
    },
    {
      "name": "ClickUp",
      "ttfbMs": 422,
      "totalMs": 495,
      "htmlKB": 740,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": false,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 3,
      "imgs": 229,
      "imgAltPct": 85,
      "thirdParties": 11,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "segment.io"
      ],
      "consentSignal": true,
      "preConsentCookies": 0
    },
    {
      "name": "Smartsheet",
      "ttfbMs": 263,
      "totalMs": 297,
      "htmlKB": 205,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 106,
      "imgAltPct": 65,
      "thirdParties": 12,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "tiktok.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 0
    },
    {
      "name": "Box",
      "ttfbMs": 191,
      "totalMs": 222,
      "htmlKB": 494,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 97,
      "imgAltPct": 36,
      "thirdParties": 11,
      "trackers": 1,
      "trackerList": [
        "6sc.co"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Dropbox",
      "ttfbMs": 427,
      "totalMs": 943,
      "htmlKB": 571,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 78,
      "imgAltPct": 87,
      "thirdParties": 12,
      "trackers": 0,
      "trackerList": [],
      "consentSignal": false,
      "preConsentCookies": 5
    },
    {
      "name": "DocuSign",
      "ttfbMs": 332,
      "totalMs": 386,
      "htmlKB": 938,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 86,
      "imgAltPct": 79,
      "thirdParties": 13,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "demandbase.com"
      ],
      "consentSignal": false,
      "preConsentCookies": 1
    },
    {
      "name": "Workday",
      "ttfbMs": 326,
      "totalMs": 331,
      "htmlKB": 291,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 27,
      "imgAltPct": 63,
      "thirdParties": 15,
      "trackers": 0,
      "trackerList": [],
      "consentSignal": false,
      "preConsentCookies": 3
    },
    {
      "name": "Okta",
      "ttfbMs": 335,
      "totalMs": 351,
      "htmlKB": 384,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": false,
      "skipLink": true,
      "h1": 1,
      "imgs": 107,
      "imgAltPct": 17,
      "thirdParties": 9,
      "trackers": 1,
      "trackerList": [
        "googletagmanager.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 2
    },
    {
      "name": "Twilio",
      "ttfbMs": 439,
      "totalMs": 508,
      "htmlKB": 693,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 51,
      "imgAltPct": 73,
      "thirdParties": 15,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "segment.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Klaviyo",
      "ttfbMs": 399,
      "totalMs": 452,
      "htmlKB": 502,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 133,
      "imgAltPct": 38,
      "thirdParties": 10,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "hs-scripts.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Mailchimp",
      "ttfbMs": 282,
      "totalMs": 347,
      "htmlKB": 565,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 6,
      "imgs": 140,
      "imgAltPct": 94,
      "thirdParties": 14,
      "trackers": 1,
      "trackerList": [
        "fullstory.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 2
    },
    {
      "name": "ActiveCampaign",
      "ttfbMs": 264,
      "totalMs": 304,
      "htmlKB": 459,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 51,
      "imgAltPct": 29,
      "thirdParties": 10,
      "trackers": 1,
      "trackerList": [
        "googletagmanager.com"
      ],
      "consentSignal": false,
      "preConsentCookies": 1
    },
    {
      "name": "Gong",
      "ttfbMs": 410,
      "totalMs": 488,
      "htmlKB": 1595,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 49,
      "imgAltPct": 90,
      "thirdParties": 10,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "hubspot.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Amplitude",
      "ttfbMs": 567,
      "totalMs": 654,
      "htmlKB": 529,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 54,
      "imgAltPct": 56,
      "thirdParties": 5,
      "trackers": 1,
      "trackerList": [
        "googletagmanager.com"
      ],
      "consentSignal": false,
      "preConsentCookies": 2
    },
    {
      "name": "Segment",
      "ttfbMs": 574,
      "totalMs": 612,
      "htmlKB": 596,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 14,
      "imgAltPct": 100,
      "thirdParties": 16,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "segment.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Hootsuite",
      "ttfbMs": 366,
      "totalMs": 401,
      "htmlKB": 402,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": false,
      "h1": 1,
      "imgs": 69,
      "imgAltPct": 99,
      "thirdParties": 16,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "tiktok.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Typeform",
      "ttfbMs": 353,
      "totalMs": 496,
      "htmlKB": 306,
      "httpVersion": "2",
      "compressed": false,
      "hsts": false,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 0,
      "imgs": 208,
      "imgAltPct": 10,
      "thirdParties": 15,
      "trackers": 1,
      "trackerList": [
        "googletagmanager.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 1
    },
    {
      "name": "Loom",
      "ttfbMs": 348,
      "totalMs": 350,
      "htmlKB": 202,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 56,
      "imgAltPct": 88,
      "thirdParties": 7,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "google-analytics.com"
      ],
      "consentSignal": true,
      "preConsentCookies": 0
    },
    {
      "name": "Linear",
      "ttfbMs": 501,
      "totalMs": 602,
      "htmlKB": 2404,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 1,
      "imgs": 32,
      "imgAltPct": 44,
      "thirdParties": 4,
      "trackers": 2,
      "trackerList": [
        "hotjar.com",
        "fullstory.com"
      ],
      "consentSignal": false,
      "preConsentCookies": 0
    },
    {
      "name": "Webflow",
      "ttfbMs": 220,
      "totalMs": 361,
      "htmlKB": 607,
      "httpVersion": "2",
      "compressed": true,
      "hsts": true,
      "htmlLang": true,
      "viewport": true,
      "mainLandmark": true,
      "skipLink": true,
      "h1": 2,
      "imgs": 168,
      "imgAltPct": 34,
      "thirdParties": 17,
      "trackers": 2,
      "trackerList": [
        "googletagmanager.com",
        "tiktok.com"
      ],
      "consentSignal": false,
      "preConsentCookies": 0
    }
  ]
}