Healthcare website statistics

Every number on this sheet was measured, not surveyed: one HTTPS request per homepage across 29 US hospitals and health systems sites (35 sampled; 6 excluded, of which 5 refused the request outright), no JavaScript executed.

Rev D2026-08-03n = 29dataset (JSON)

The numbers

measured 2026-08-03
272 msmedian server response

Half of the 29 measured homepages return their first byte within this time; the slowest takes 1191 ms.

156 KBmedian HTML delivered

Size of the delivered document before any subresource loads. 27 of 29 serve it compressed.

52%ship a known tracker

15 of 29 homepages reference a recognised analytics or advertising tracker in the delivered HTML.

11median third-party domains

The median homepage references this many distinct external domains before any interaction.

24%surface a consent mechanism

Only 7 of 29 expose a detectable consent platform — yet 19 set a cookie before any choice is possible.

69%expose a main landmark

20 of 29 provide a main landmark for assistive technology; 6 ship no first-level heading at all.

Explore every row

live explorer
Median trackers1
≥1 tracker15/29
Any consent signal7/29
  1. 01Northwestern Medicine41/1003rd-party25trackers3pre-cookies2
  2. 02Stanford Health Care53/1003rd-party16trackers2pre-cookies4
  3. 03Banner Health57/1003rd-party16trackers1pre-cookies4
  4. 04Cleveland Clinic59/1003rd-party16trackers1pre-cookies8
  5. 05Ochsner Health61/1003rd-party16trackers2pre-cookies0
  6. 06Mount Sinai62/1003rd-party18trackers1pre-cookies0
  7. 07Nationwide Children's Hospital63/1003rd-party9trackers2pre-cookies4
  8. 08UPMC64/1003rd-party18trackers1pre-cookies4
  9. 09Vanderbilt University Medical Center65/1003rd-party16trackers1pre-cookies0
  10. 10Tampa General Hospital67/1003rd-party13trackers0pre-cookies3
  11. 11Massachusetts General Hospital68/1003rd-party11trackers1pre-cookies2
  12. 12UCLA Health70/1003rd-party11trackers1pre-cookies1
  13. 13Emory Healthcare70/1003rd-party12trackers0pre-cookies2
  14. 14Houston Methodist71/1003rd-party13trackers1pre-cookies4
  15. 15Baptist Health72/1003rd-party9trackers0pre-cookies3
  16. 16Mass General Brigham72/1003rd-party12trackers0pre-cookies1
  17. 17Brigham and Women's Hospital73/1003rd-party10trackers0pre-cookies2
  18. 18Advocate Health73/1003rd-party13trackers0pre-cookies0
  19. 19NYU Langone Health78/1003rd-party9trackers0pre-cookies0
  20. 20Sutter Health79/1003rd-party7trackers0pre-cookies1
  21. 21MD Anderson Cancer Center79/1003rd-party8trackers0pre-cookies0
  22. 22Intermountain Health80/1003rd-party3trackers1pre-cookies1
  23. 23NewYork-Presbyterian81/1003rd-party7trackers0pre-cookies0
  24. 24Cedars-Sinai83/1003rd-party2trackers0pre-cookies2
  25. 25Memorial Sloan Kettering83/1003rd-party10trackers1pre-cookies0
  26. 26Duke Health84/1003rd-party9trackers1pre-cookies0
  27. 27UCSF Health85/1003rd-party8trackers0pre-cookies2
  28. 28Rush University Medical Center85/1003rd-party11trackers0pre-cookies0
  29. 29Penn Medicine86/1003rd-party0trackers0pre-cookies2

29 of 35 US hospitals and health systems homepages · measured 2026-08-03 · score = transparent composite of the raw signals in each row

The statistics above are recomputable from this table — switch dimensions to re-rank the sector.

Against the other sectors

identical method

Share of homepages referencing a recognised analytics or advertising tracker in the delivered document.

B2B SaaSn = 3385%
AI platformsn = 3382%
Developer toolsn = 3376%
Fintechn = 2767%
Healthcaren = 2952%
DTC ecommercen = 2492%
Retail chainsn = 1872%

Healthcare holds the best posture here — 52% against 85% and 82% and 76% and 67% and 92% and 72%.

Lower is better · all sectors measured with the same script and method · 2026-08-03

Every measured sector, one metric at a time. The ordering changes with the metric — which is the point.

Every exclusion, named

6 of 35
Mayo ClinicHTTP 403 (automated request blocked)Johns Hopkins MedicineHTTP 403 (automated request blocked)Michigan MedicineHTTP 403 (automated request blocked)Yale New Haven HealthHTTP 403 (automated request blocked)Scripps Healthconnection error (Command failed: curl -sS -L --max-time 25 --max-redirs 5 --compressed -A Digitar)Boston Children's Hospitalbot wall (challenge page) — automated request blocked

Cite this

CC BY 4.0

Free to reuse with attribution. Quote the revision, not the date you read it — Rev D is a specific set of measurements, and re-measurement publishes a new one rather than editing this.

Reference
Digitarise. “Healthcare website statistics.” Rev D, measured 2026-08-03. n = 29 of 35 sampled. https://www.digitarise.com/data/healthcare-website-statistics
BibTeX
@dataset{digitarise_healthcare_2026,
  title     = {Healthcare Website Observatory},
  author    = {{Digitarise}},
  year      = {2026},
  version   = {Rev D},
  note      = {n = 29 of 35 sampled; measured 2026-08-03; one HTTPS GET per homepage, no JavaScript executed},
  url       = {https://www.digitarise.com/data/hospital-website-observatory.json},
  license   = {CC BY 4.0}
}

The raw measurements are a downloadable JSON file — every row, every excluded site, and the reason each was excluded.

One request per homepage. No JavaScript executed, nothing simulated — only what any client can observe.

Read the methodology