Sector observatories
One industry at a time, measured the same way: a fixed sample of real homepages, HTTP-observable signals only, scored transparently and published with the dataset and every exclusion named. 197 homepages across 7 published sectors. The speed test ranks any page against a wider corpus of 270, which also includes the verticals we have since retired — the measurements stand, so the data keeps working.
Sectors
7 publishedB2B SaaS
B2B software platforms — the most consent-aware sector measured, and the one that ships the most tracker-laden homepages to get there.
n = 33 · Rev B · 2026-08-03AI platforms
AI model providers and AI infrastructure — the lowest skip-link coverage of any sector measured, on some of the leanest and fastest pages.
n = 33 · Rev B · 2026-08-03Developer tools
Developer tools and cloud infrastructure — the sector that answers an automated request most reliably, and the fastest responder outside retail.
n = 33 · Rev B · 2026-08-03Fintech
Fintech and payments platforms — the leanest third-party load measured, paired with the second-weakest skip-link coverage.
n = 27 · Rev C · 2026-08-03Healthcare
US hospital and health-system homepages — the weakest main-landmark coverage of any sector measured, and a consent mechanism on only a quarter of sites.
n = 29 · Rev D · 2026-08-03DTC ecommerce
Digital-native brand homepages — and the finding that 26% of the sample refused a declared automated request outright.
n = 24 · Rev E · 2026-08-03Retail chains
Large US retail chains — the least measurable sector on the site: 31% refused a declared automated request, more than any other vertical.
n = 18 · Rev D · 2026-08-03
Compare the sectors
identical methodShare of the sampled homepages that returned an error to a plain HTTPS request. A measured property of the sector — and the bound on how representative the rest of these figures can be.
B2B SaaS holds the best posture here — 6% against 23% and 17% and 37% and 49%.
Lower is better · all sectors measured with the same script and method · 2026-08-03
Home services, higher education and financial services are queued. Each ships with its explorer, its dataset, and its refusal rate when measurement completes.