Fintech, measured.

Fintech and payments platform homepages, measured with no JavaScript executed — only what any client can observe on the wire.

The observatory

28 homepages · Rev A · Jul 2026
Median trackers1
≥1 tracker19/28
Any consent signal12/28
  1. 01Betterment51/1003rd-party16trackers3pre-cookies3
  2. 02Remitly54/1003rd-party9trackers1pre-cookies11
  3. 03Klarna56/1003rd-party10trackers4pre-cookies3
  4. 04Unit60/1003rd-party14trackers3pre-cookies0
  5. 05Brex62/1003rd-party14trackers1pre-cookies3
  6. 06Rippling62/1003rd-party14trackers1pre-cookies3
  7. 07PayPal65/1003rd-party9trackers2pre-cookies3
  8. 08BILL66/1003rd-party21trackers1pre-cookies1
  9. 09Payoneer68/1003rd-party17trackers2pre-cookies1
  10. 10Nubank68/1003rd-party14trackers1pre-cookies0
  11. 11Plaid69/1003rd-party7trackers1pre-cookies4
  12. 12Mercury69/1003rd-party13trackers1pre-cookies0
  13. 13Deel71/1003rd-party10trackers3pre-cookies2
  14. 14Alloy73/1003rd-party12trackers3pre-cookies0
  15. 15Checkout.com74/1003rd-party15trackers1pre-cookies1
  16. 16Ramp78/1003rd-party0trackers0pre-cookies6
  17. 17Stripe79/1003rd-party7trackers0pre-cookies1
  18. 18Wise79/1003rd-party11trackers0pre-cookies3
  19. 19Melio79/1003rd-party7trackers0pre-cookies1
  20. 20Affirm80/1003rd-party9trackers1pre-cookies2
  21. 21Block81/1003rd-party7trackers0pre-cookies0
  22. 22Marqeta82/1003rd-party11trackers1pre-cookies0
  23. 23Modern Treasury83/1003rd-party5trackers0pre-cookies0
  24. 24Robinhood84/1003rd-party9trackers1pre-cookies0
  25. 25Wealthfront87/1003rd-party1trackers0pre-cookies1
  26. 26Xero88/1003rd-party6trackers0pre-cookies2
  27. 27Navan89/1003rd-party4trackers1pre-cookies1
  28. 28Adyen95/1003rd-party4trackers0pre-cookies0

28 of 35 fintech and payments platforms homepages · measured 2026-07-29 · score = transparent composite of the raw signals in each row

Switch the dimension to re-rank the sector. Every score is a transparent composite of the raw signals in the same row. Download the dataset (JSON) →

Analyses

sector sheet

One HTTPS request per homepage. No JavaScript executed, no interaction simulated — only what any client can observe.

Read the methodology