Fintech, measured.

Fintech and payments platform homepages, measured with no JavaScript executed — only what any client can observe on the wire.

The observatory

27 homepages · Rev C · Aug 2026

Median trackers1

≥1 tracker18/27

Any consent signal11/27

01Betterment53/1003rd-party16trackers3pre-cookies2
02Remitly54/1003rd-party9trackers1pre-cookies11
03Klarna56/1003rd-party10trackers4pre-cookies3
04Unit60/1003rd-party14trackers3pre-cookies0
05Brex62/1003rd-party14trackers1pre-cookies3
06Rippling62/1003rd-party14trackers1pre-cookies3
07PayPal65/1003rd-party9trackers2pre-cookies3
08BILL66/1003rd-party21trackers1pre-cookies1
09Nubank68/1003rd-party14trackers1pre-cookies0
10Plaid69/1003rd-party7trackers1pre-cookies4
11Mercury69/1003rd-party13trackers1pre-cookies0
12Payoneer70/1003rd-party17trackers2pre-cookies0
13Alloy73/1003rd-party12trackers3pre-cookies0
14Checkout.com74/1003rd-party15trackers1pre-cookies1
15Ramp78/1003rd-party0trackers0pre-cookies6
16Stripe79/1003rd-party7trackers0pre-cookies1
17Wise79/1003rd-party11trackers0pre-cookies3
18Melio79/1003rd-party7trackers0pre-cookies1
19Affirm80/1003rd-party9trackers1pre-cookies2
20Block81/1003rd-party7trackers0pre-cookies0
21Marqeta82/1003rd-party11trackers1pre-cookies0
22Modern Treasury83/1003rd-party5trackers0pre-cookies0
23Robinhood84/1003rd-party9trackers1pre-cookies0
24Wealthfront87/1003rd-party1trackers0pre-cookies1
25Xero88/1003rd-party6trackers0pre-cookies2
26Navan89/1003rd-party4trackers1pre-cookies1
27Adyen95/1003rd-party4trackers0pre-cookies0

27 of 35 fintech and payments platforms homepages · measured 2026-08-03 · score = transparent composite of the raw signals in each row

Switch the dimension to re-rank the sector. Every score is a transparent composite of the raw signals in the same row. Download the dataset (JSON) →

Analyses

sector sheet

One HTTPS request per homepage. No JavaScript executed, no interaction simulated — only what any client can observe.

Read the methodology