Fintech website statistics

Every number on this sheet was measured, not surveyed: one HTTPS request per homepage across 27 fintech and payments platforms sites (35 sampled; 8 excluded, of which 7 refused the request outright), no JavaScript executed.

Rev C2026-08-03n = 27dataset (JSON)

The numbers

measured 2026-08-03
175 msmedian server response

Half of the 27 measured homepages return their first byte within this time; the slowest takes 786 ms.

494 KBmedian HTML delivered

Size of the delivered document before any subresource loads. 25 of 27 serve it compressed.

67%ship a known tracker

18 of 27 homepages reference a recognised analytics or advertising tracker in the delivered HTML.

9median third-party domains

The median homepage references this many distinct external domains before any interaction.

41%surface a consent mechanism

Only 11 of 27 expose a detectable consent platform — yet 17 set a cookie before any choice is possible.

81%expose a main landmark

22 of 27 provide a main landmark for assistive technology; 3 ship no first-level heading at all.

Explore every row

live explorer
Median trackers1
≥1 tracker18/27
Any consent signal11/27
  1. 01Betterment53/1003rd-party16trackers3pre-cookies2
  2. 02Remitly54/1003rd-party9trackers1pre-cookies11
  3. 03Klarna56/1003rd-party10trackers4pre-cookies3
  4. 04Unit60/1003rd-party14trackers3pre-cookies0
  5. 05Brex62/1003rd-party14trackers1pre-cookies3
  6. 06Rippling62/1003rd-party14trackers1pre-cookies3
  7. 07PayPal65/1003rd-party9trackers2pre-cookies3
  8. 08BILL66/1003rd-party21trackers1pre-cookies1
  9. 09Nubank68/1003rd-party14trackers1pre-cookies0
  10. 10Plaid69/1003rd-party7trackers1pre-cookies4
  11. 11Mercury69/1003rd-party13trackers1pre-cookies0
  12. 12Payoneer70/1003rd-party17trackers2pre-cookies0
  13. 13Alloy73/1003rd-party12trackers3pre-cookies0
  14. 14Checkout.com74/1003rd-party15trackers1pre-cookies1
  15. 15Ramp78/1003rd-party0trackers0pre-cookies6
  16. 16Stripe79/1003rd-party7trackers0pre-cookies1
  17. 17Wise79/1003rd-party11trackers0pre-cookies3
  18. 18Melio79/1003rd-party7trackers0pre-cookies1
  19. 19Affirm80/1003rd-party9trackers1pre-cookies2
  20. 20Block81/1003rd-party7trackers0pre-cookies0
  21. 21Marqeta82/1003rd-party11trackers1pre-cookies0
  22. 22Modern Treasury83/1003rd-party5trackers0pre-cookies0
  23. 23Robinhood84/1003rd-party9trackers1pre-cookies0
  24. 24Wealthfront87/1003rd-party1trackers0pre-cookies1
  25. 25Xero88/1003rd-party6trackers0pre-cookies2
  26. 26Navan89/1003rd-party4trackers1pre-cookies1
  27. 27Adyen95/1003rd-party4trackers0pre-cookies0

27 of 35 fintech and payments platforms homepages · measured 2026-08-03 · score = transparent composite of the raw signals in each row

The statistics above are recomputable from this table — switch dimensions to re-rank the sector.

Against the other sectors

identical method

Share of homepages referencing a recognised analytics or advertising tracker in the delivered document.

B2B SaaSn = 3385%
AI platformsn = 3382%
Developer toolsn = 3376%
Fintechn = 2767%
Healthcaren = 2952%
DTC ecommercen = 2492%
Retail chainsn = 1872%

Healthcare holds the best posture here — 52% against 85% and 82% and 76% and 67% and 92% and 72%.

Lower is better · all sectors measured with the same script and method · 2026-08-03

Every measured sector, one metric at a time. The ordering changes with the metric — which is the point.

Every exclusion, named

8 of 35
ChimeHTTP 403 (automated request blocked)RevolutHTTP 403 (automated request blocked)CoinbaseHTTP 403 (automated request blocked)ToastHTTP 403 (automated request blocked)SoFiHTTP 403 (automated request blocked)Deelexcluded by robots.txtGustoHTTP 403 (automated request blocked)IntuitHTTP 429 (automated request blocked)

Cite this

CC BY 4.0

Free to reuse with attribution. Quote the revision, not the date you read it — Rev C is a specific set of measurements, and re-measurement publishes a new one rather than editing this.

Reference
Digitarise. “Fintech website statistics.” Rev C, measured 2026-08-03. n = 27 of 35 sampled. https://www.digitarise.com/data/fintech-website-statistics
BibTeX
@dataset{digitarise_fintech_2026,
  title     = {Fintech Website Observatory},
  author    = {{Digitarise}},
  year      = {2026},
  version   = {Rev C},
  note      = {n = 27 of 35 sampled; measured 2026-08-03; one HTTPS GET per homepage, no JavaScript executed},
  url       = {https://www.digitarise.com/data/fintech-website-observatory.json},
  license   = {CC BY 4.0}
}

The raw measurements are a downloadable JSON file — every row, every excluded site, and the reason each was excluded.

One request per homepage. No JavaScript executed, nothing simulated — only what any client can observe.

Read the methodology