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Fintech website statistics

Every number on this sheet was measured, not surveyed: one HTTPS request per homepage across 28 fintech and payments platforms sites (35 sampled; 7 excluded for refusing an automated request), no JavaScript executed.

Rev A — 2026-07-29n = 28dataset (JSON)

The numbers

measured 2026-07-29
294 msmedian server response

Half of the 28 measured homepages return their first byte within this time; the slowest takes 836 ms.

545 KBmedian HTML delivered

Size of the delivered document before any subresource loads. 26 of 28 serve it compressed.

68%ship a known tracker

19 of 28 homepages reference a recognised analytics or advertising tracker in the delivered HTML.

10median third-party domains

The median homepage references this many distinct external domains before any interaction.

43%surface a consent mechanism

Only 12 of 28 expose a detectable consent platform — yet 19 set a cookie before any choice is possible.

82%expose a main landmark

23 of 28 provide a main landmark for assistive technology; 3 ship no first-level heading at all.

Explore every row

live explorer
Median trackers1
≥1 tracker19/28
Any consent signal12/28
  1. 01Betterment51/1003rd-party16trackers3pre-cookies3
  2. 02Remitly54/1003rd-party9trackers1pre-cookies11
  3. 03Klarna56/1003rd-party10trackers4pre-cookies3
  4. 04Unit60/1003rd-party14trackers3pre-cookies0
  5. 05Brex62/1003rd-party14trackers1pre-cookies3
  6. 06Rippling62/1003rd-party14trackers1pre-cookies3
  7. 07PayPal65/1003rd-party9trackers2pre-cookies3
  8. 08BILL66/1003rd-party21trackers1pre-cookies1
  9. 09Payoneer68/1003rd-party17trackers2pre-cookies1
  10. 10Nubank68/1003rd-party14trackers1pre-cookies0
  11. 11Plaid69/1003rd-party7trackers1pre-cookies4
  12. 12Mercury69/1003rd-party13trackers1pre-cookies0
  13. 13Deel71/1003rd-party10trackers3pre-cookies2
  14. 14Alloy73/1003rd-party12trackers3pre-cookies0
  15. 15Checkout.com74/1003rd-party15trackers1pre-cookies1
  16. 16Ramp78/1003rd-party0trackers0pre-cookies6
  17. 17Stripe79/1003rd-party7trackers0pre-cookies1
  18. 18Wise79/1003rd-party11trackers0pre-cookies3
  19. 19Melio79/1003rd-party7trackers0pre-cookies1
  20. 20Affirm80/1003rd-party9trackers1pre-cookies2
  21. 21Block81/1003rd-party7trackers0pre-cookies0
  22. 22Marqeta82/1003rd-party11trackers1pre-cookies0
  23. 23Modern Treasury83/1003rd-party5trackers0pre-cookies0
  24. 24Robinhood84/1003rd-party9trackers1pre-cookies0
  25. 25Wealthfront87/1003rd-party1trackers0pre-cookies1
  26. 26Xero88/1003rd-party6trackers0pre-cookies2
  27. 27Navan89/1003rd-party4trackers1pre-cookies1
  28. 28Adyen95/1003rd-party4trackers0pre-cookies0

28 of 35 fintech and payments platforms homepages · measured 2026-07-29 · score = transparent composite of the raw signals in each row

The statistics above are recomputable from this table — switch dimensions to re-rank the sector.

Against the other sectors

identical method

Share of homepages referencing a recognised analytics or advertising tracker in the delivered document.

B2B SaaSn = 3385%
AI platformsn = 3379%
Developer toolsn = 3376%
Fintechn = 2868%
Healthcaren = 2948%
DTC ecommercen = 2090%
Retail chainsn = 1776%

Healthcare holds the best posture here — 48% against 85% and 79% and 76% and 68% and 90% and 76%.

Lower is better · all sectors measured with the same script and method · 2026-07-29

Every measured sector, one metric at a time. The ordering changes with the metric — which is the point.

Every exclusion, named

7 of 35
Chime — HTTP 403 (automated request blocked)Revolut — HTTP 403 (automated request blocked)Coinbase — HTTP 403 (automated request blocked)Toast — HTTP 403 (automated request blocked)SoFi — HTTP 403 (automated request blocked)Gusto — HTTP 403 (automated request blocked)Intuit — HTTP 429 (automated request blocked)

One request per homepage. No JavaScript executed, nothing simulated — only what any client can observe.

Read the methodology