Fintech website statistics
Every number on this sheet was measured, not surveyed: one HTTPS request per homepage across 27 fintech and payments platforms sites (35 sampled; 8 excluded, of which 7 refused the request outright), no JavaScript executed.
The numbers
measured 2026-08-03Half of the 27 measured homepages return their first byte within this time; the slowest takes 786 ms.
Size of the delivered document before any subresource loads. 25 of 27 serve it compressed.
18 of 27 homepages reference a recognised analytics or advertising tracker in the delivered HTML.
The median homepage references this many distinct external domains before any interaction.
Only 11 of 27 expose a detectable consent platform — yet 17 set a cookie before any choice is possible.
22 of 27 provide a main landmark for assistive technology; 3 ship no first-level heading at all.
Explore every row
live explorer- 01Betterment53/1003rd-party16trackers3pre-cookies2
- 02Remitly54/1003rd-party9trackers1pre-cookies11
- 03Klarna56/1003rd-party10trackers4pre-cookies3
- 04Unit60/1003rd-party14trackers3pre-cookies0
- 05Brex62/1003rd-party14trackers1pre-cookies3
- 06Rippling62/1003rd-party14trackers1pre-cookies3
- 07PayPal65/1003rd-party9trackers2pre-cookies3
- 08BILL66/1003rd-party21trackers1pre-cookies1
- 09Nubank68/1003rd-party14trackers1pre-cookies0
- 10Plaid69/1003rd-party7trackers1pre-cookies4
- 11Mercury69/1003rd-party13trackers1pre-cookies0
- 12Payoneer70/1003rd-party17trackers2pre-cookies0
- 13Alloy73/1003rd-party12trackers3pre-cookies0
- 14Checkout.com74/1003rd-party15trackers1pre-cookies1
- 15Ramp78/1003rd-party0trackers0pre-cookies6
- 16Stripe79/1003rd-party7trackers0pre-cookies1
- 17Wise79/1003rd-party11trackers0pre-cookies3
- 18Melio79/1003rd-party7trackers0pre-cookies1
- 19Affirm80/1003rd-party9trackers1pre-cookies2
- 20Block81/1003rd-party7trackers0pre-cookies0
- 21Marqeta82/1003rd-party11trackers1pre-cookies0
- 22Modern Treasury83/1003rd-party5trackers0pre-cookies0
- 23Robinhood84/1003rd-party9trackers1pre-cookies0
- 24Wealthfront87/1003rd-party1trackers0pre-cookies1
- 25Xero88/1003rd-party6trackers0pre-cookies2
- 26Navan89/1003rd-party4trackers1pre-cookies1
- 27Adyen95/1003rd-party4trackers0pre-cookies0
27 of 35 fintech and payments platforms homepages · measured 2026-08-03 · score = transparent composite of the raw signals in each row
Against the other sectors
identical methodShare of homepages referencing a recognised analytics or advertising tracker in the delivered document.
Healthcare holds the best posture here — 52% against 85% and 82% and 76% and 67% and 92% and 72%.
Lower is better · all sectors measured with the same script and method · 2026-08-03
Every exclusion, named
8 of 35Cite this
CC BY 4.0Free to reuse with attribution. Quote the revision, not the date you read it — Rev C is a specific set of measurements, and re-measurement publishes a new one rather than editing this.
Digitarise. “Fintech website statistics.” Rev C, measured 2026-08-03. n = 27 of 35 sampled. https://www.digitarise.com/data/fintech-website-statistics@dataset{digitarise_fintech_2026,
title = {Fintech Website Observatory},
author = {{Digitarise}},
year = {2026},
version = {Rev C},
note = {n = 27 of 35 sampled; measured 2026-08-03; one HTTPS GET per homepage, no JavaScript executed},
url = {https://www.digitarise.com/data/fintech-website-observatory.json},
license = {CC BY 4.0}
}The raw measurements are a downloadable JSON file — every row, every excluded site, and the reason each was excluded.
One request per homepage. No JavaScript executed, nothing simulated — only what any client can observe.
Read the methodology