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Fintech website statistics

Every number on this sheet was measured, not surveyed: one HTTPS request per homepage across 27 fintech and payments platforms sites (35 sampled; 8 excluded, of which 7 refused the request outright), no JavaScript executed.

Rev C — 2026-08-03n = 27dataset (JSON)

The numbers

measured 2026-08-03
175 msmedian server response

Half of the 27 measured homepages return their first byte within this time; the slowest takes 786 ms.

494 KBmedian HTML delivered

Size of the delivered document before any subresource loads. 25 of 27 serve it compressed.

67%ship a known tracker

18 of 27 homepages reference a recognised analytics or advertising tracker in the delivered HTML.

9median third-party domains

The median homepage references this many distinct external domains before any interaction.

41%surface a consent mechanism

Only 11 of 27 expose a detectable consent platform — yet 17 set a cookie before any choice is possible.

81%expose a main landmark

22 of 27 provide a main landmark for assistive technology; 3 ship no first-level heading at all.

Explore every row

live explorer
Median trackers1
≥1 tracker18/27
Any consent signal11/27
  1. 01Betterment53/1003rd-party16trackers3pre-cookies2
  2. 02Remitly54/1003rd-party9trackers1pre-cookies11
  3. 03Klarna56/1003rd-party10trackers4pre-cookies3
  4. 04Unit60/1003rd-party14trackers3pre-cookies0
  5. 05Brex62/1003rd-party14trackers1pre-cookies3
  6. 06Rippling62/1003rd-party14trackers1pre-cookies3
  7. 07PayPal65/1003rd-party9trackers2pre-cookies3
  8. 08BILL66/1003rd-party21trackers1pre-cookies1
  9. 09Nubank68/1003rd-party14trackers1pre-cookies0
  10. 10Plaid69/1003rd-party7trackers1pre-cookies4
  11. 11Mercury69/1003rd-party13trackers1pre-cookies0
  12. 12Payoneer70/1003rd-party17trackers2pre-cookies0
  13. 13Alloy73/1003rd-party12trackers3pre-cookies0
  14. 14Checkout.com74/1003rd-party15trackers1pre-cookies1
  15. 15Ramp78/1003rd-party0trackers0pre-cookies6
  16. 16Stripe79/1003rd-party7trackers0pre-cookies1
  17. 17Wise79/1003rd-party11trackers0pre-cookies3
  18. 18Melio79/1003rd-party7trackers0pre-cookies1
  19. 19Affirm80/1003rd-party9trackers1pre-cookies2
  20. 20Block81/1003rd-party7trackers0pre-cookies0
  21. 21Marqeta82/1003rd-party11trackers1pre-cookies0
  22. 22Modern Treasury83/1003rd-party5trackers0pre-cookies0
  23. 23Robinhood84/1003rd-party9trackers1pre-cookies0
  24. 24Wealthfront87/1003rd-party1trackers0pre-cookies1
  25. 25Xero88/1003rd-party6trackers0pre-cookies2
  26. 26Navan89/1003rd-party4trackers1pre-cookies1
  27. 27Adyen95/1003rd-party4trackers0pre-cookies0

27 of 35 fintech and payments platforms homepages · measured 2026-08-03 · score = transparent composite of the raw signals in each row

The statistics above are recomputable from this table — switch dimensions to re-rank the sector.

Against the other sectors

identical method

Share of homepages referencing a recognised analytics or advertising tracker in the delivered document.

B2B SaaSn = 3385%
AI platformsn = 3382%
Developer toolsn = 3376%
Fintechn = 2767%
Healthcaren = 2952%
DTC ecommercen = 2492%
Retail chainsn = 1872%

Healthcare holds the best posture here — 52% against 85% and 82% and 76% and 67% and 92% and 72%.

Lower is better · all sectors measured with the same script and method · 2026-08-03

Every measured sector, one metric at a time. The ordering changes with the metric — which is the point.

Every exclusion, named

8 of 35
Chime — HTTP 403 (automated request blocked)Revolut — HTTP 403 (automated request blocked)Coinbase — HTTP 403 (automated request blocked)Toast — HTTP 403 (automated request blocked)SoFi — HTTP 403 (automated request blocked)Deel — excluded by robots.txtGusto — HTTP 403 (automated request blocked)Intuit — HTTP 429 (automated request blocked)

Cite this

CC BY 4.0

Free to reuse with attribution. Quote the revision, not the date you read it — Rev C is a specific set of measurements, and re-measurement publishes a new one rather than editing this.

Reference
Digitarise. “Fintech website statistics.” Rev C, measured 2026-08-03. n = 27 of 35 sampled. https://www.digitarise.com/data/fintech-website-statistics
BibTeX
@dataset{digitarise_fintech_2026,
  title     = {Fintech Website Observatory},
  author    = {{Digitarise}},
  year      = {2026},
  version   = {Rev C},
  note      = {n = 27 of 35 sampled; measured 2026-08-03; one HTTPS GET per homepage, no JavaScript executed},
  url       = {https://www.digitarise.com/data/fintech-website-observatory.json},
  license   = {CC BY 4.0}
}

The raw measurements are a downloadable JSON file — every row, every excluded site, and the reason each was excluded.

One request per homepage. No JavaScript executed, nothing simulated — only what any client can observe.

Read the methodology