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Retail chains, measured.

Large US retail chains — the incumbent counterpart to the DTC sample. Read the sampling limit first: 31% of this sector refused an automated request by policy, and only 18 of 35 could be measured at all.

Read this before the numbers

sampling limit
Read this as a floor, not a sector

31% of the sampled chains refused a declared automated request — HTTP 403s, the highest refusal rate of any vertical measured here and higher than the DTC sample. A further 6 chains are excluded for reasons that are not refusals — connection failures and rate limiting, recorded as such rather than counted as policy; the revision log carries the correction that separated them. What survives is 18 homepages: the chains willing to answer a non-browser client. That is a real and interesting population, but it is not the retail sector, and no figure on this page should be read as one. The refusal rate itself is the most reliable number here.

The observatory

18 homepages · Rev D · Aug 2026
Median trackers1
≥1 tracker13/18
Any consent signal8/18
  1. 01eBay45/1003rd-party19trackers0pre-cookies19
  2. 02Best Buy50/1003rd-party11trackers2pre-cookies9
  3. 03Nike50/1003rd-party17trackers2pre-cookies5
  4. 04Williams-Sonoma51/1003rd-party19trackers1pre-cookies10
  5. 05Target58/1003rd-party6trackers1pre-cookies13
  6. 06Barnes & Noble62/1003rd-party14trackers2pre-cookies1
  7. 07Walmart64/1003rd-party5trackers4pre-cookies2
  8. 08Dollar General69/1003rd-party23trackers0pre-cookies0
  9. 09Lowe's70/1003rd-party0trackers0pre-cookies12
  10. 10Wayfair72/1003rd-party6trackers1pre-cookies3
  11. 11Michaels75/1003rd-party13trackers1pre-cookies2
  12. 12IKEA76/1003rd-party11trackers1pre-cookies3
  13. 13Ulta Beauty78/1003rd-party11trackers1pre-cookies2
  14. 14Bath & Body Works78/1003rd-party12trackers1pre-cookies1
  15. 15Foot Locker81/1003rd-party7trackers0pre-cookies0
  16. 16Old Navy81/1003rd-party4trackers1pre-cookies5
  17. 17Gap84/1003rd-party2trackers1pre-cookies5
  18. 18Nordstrom88/1003rd-party0trackers0pre-cookies1

18 of 35 large US retail chains homepages · measured 2026-08-03 · score = transparent composite of the raw signals in each row

Switch the dimension to re-rank the sector. Every score is a transparent composite of the raw signals in the same row. Download the dataset (JSON) →

Analyses

sector sheet

One HTTPS request per homepage. No JavaScript executed, no interaction simulated — only what any client can observe.

Read the methodology