B2B SaaS website statistics

Every number on this sheet was measured, not surveyed: one HTTPS request per homepage across 33 B2B SaaS platforms sites (35 sampled; 2 excluded for refusing an automated request), no JavaScript executed.

Rev A — 2026-07-29n = 33dataset (JSON)

The numbers

measured 2026-07-29

351 msmedian server response

Half of the 33 measured homepages return their first byte within this time; the slowest takes 719 ms.

571 KBmedian HTML delivered

Size of the delivered document before any subresource loads. 32 of 33 serve it compressed.

85%ship a known tracker

28 of 33 homepages reference a recognised analytics or advertising tracker in the delivered HTML.

12median third-party domains

The median homepage references this many distinct external domains before any interaction.

67%surface a consent mechanism

Only 22 of 33 expose a detectable consent platform — yet 27 set a cookie before any choice is possible.

88%expose a main landmark

29 of 33 provide a main landmark for assistive technology; 2 ship no first-level heading at all.

Explore every row

live explorer

Median trackers2

≥1 tracker28/33

Any consent signal22/33

01Monday.com47/1003rd-party19trackers2pre-cookies5
02Miro52/1003rd-party20trackers2pre-cookies7
03HubSpot56/1003rd-party20trackers4pre-cookies1
04Slack59/1003rd-party19trackers2pre-cookies4
05Zendesk60/1003rd-party23trackers2pre-cookies1
06Webflow60/1003rd-party17trackers2pre-cookies0
07Airtable62/1003rd-party11trackers2pre-cookies8
08DocuSign63/1003rd-party13trackers2pre-cookies1
09Dropbox64/1003rd-party12trackers0pre-cookies5
10Workday64/1003rd-party15trackers0pre-cookies3
11Salesforce65/1003rd-party12trackers2pre-cookies6
12Asana67/1003rd-party15trackers3pre-cookies1
13Calendly69/1003rd-party13trackers1pre-cookies5
14Segment69/1003rd-party16trackers2pre-cookies1
15Hootsuite69/1003rd-party16trackers2pre-cookies1
16Twilio71/1003rd-party15trackers2pre-cookies1
17ActiveCampaign71/1003rd-party10trackers1pre-cookies1
18Notion72/1003rd-party9trackers0pre-cookies3
19Mailchimp74/1003rd-party14trackers1pre-cookies2
20Typeform74/1003rd-party15trackers1pre-cookies1
21Amplitude76/1003rd-party5trackers1pre-cookies2
22Smartsheet77/1003rd-party12trackers2pre-cookies0
23Klaviyo77/1003rd-party10trackers2pre-cookies1
24Gong77/1003rd-party10trackers2pre-cookies1
25Linear77/1003rd-party4trackers2pre-cookies0
26ClickUp78/1003rd-party11trackers2pre-cookies0
27Zoom80/1003rd-party11trackers1pre-cookies1
28Figma80/1003rd-party5trackers1pre-cookies0
29Box80/1003rd-party11trackers1pre-cookies1
30Okta80/1003rd-party9trackers1pre-cookies2
31Atlassian83/1003rd-party5trackers0pre-cookies5
32Intercom83/1003rd-party4trackers0pre-cookies1
33Loom83/1003rd-party7trackers2pre-cookies0

33 of 35 B2B SaaS platforms homepages · measured 2026-07-29 · score = transparent composite of the raw signals in each row

The statistics above are recomputable from this table — switch dimensions to re-rank the sector.

Against the other sectors

identical method

Share of homepages referencing a recognised analytics or advertising tracker in the delivered document.

B2B SaaSn = 3385%

AI platformsn = 3379%

Developer toolsn = 3376%

Fintechn = 2868%

Healthcaren = 2948%

DTC ecommercen = 2090%

Retail chainsn = 1776%

Healthcare holds the best posture here — 48% against 85% and 79% and 76% and 68% and 90% and 76%.

Lower is better · all sectors measured with the same script and method · 2026-07-29

Every measured sector, one metric at a time. The ordering changes with the metric — which is the point.

Every exclusion, named

2 of 35

Freshworks — HTTP 403 (automated request blocked)ServiceNow — connection error (Command failed: curl -sS -L --max-time 25 --max-redirs 5 --compressed -A Mozilla)

One request per homepage. No JavaScript executed, nothing simulated — only what any client can observe.

Read the methodology