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B2B SaaS website statistics

Every number on this sheet was measured, not surveyed: one HTTPS request per homepage across 33 B2B SaaS platforms sites (35 sampled; 2 excluded, of which 2 refused the request outright), no JavaScript executed.

Rev B — 2026-08-03n = 33dataset (JSON)

The numbers

measured 2026-08-03
186 msmedian server response

Half of the 33 measured homepages return their first byte within this time; the slowest takes 826 ms.

569 KBmedian HTML delivered

Size of the delivered document before any subresource loads. 32 of 33 serve it compressed.

85%ship a known tracker

28 of 33 homepages reference a recognised analytics or advertising tracker in the delivered HTML.

12median third-party domains

The median homepage references this many distinct external domains before any interaction.

67%surface a consent mechanism

Only 22 of 33 expose a detectable consent platform — yet 27 set a cookie before any choice is possible.

88%expose a main landmark

29 of 33 provide a main landmark for assistive technology; 2 ship no first-level heading at all.

Explore every row

live explorer
Median trackers2
≥1 tracker28/33
Any consent signal22/33
  1. 01Monday.com47/1003rd-party19trackers2pre-cookies5
  2. 02Miro52/1003rd-party20trackers2pre-cookies7
  3. 03HubSpot56/1003rd-party20trackers4pre-cookies1
  4. 04Slack59/1003rd-party19trackers2pre-cookies4
  5. 05Zendesk60/1003rd-party23trackers2pre-cookies1
  6. 06Webflow60/1003rd-party17trackers2pre-cookies0
  7. 07Airtable62/1003rd-party11trackers2pre-cookies8
  8. 08DocuSign63/1003rd-party13trackers2pre-cookies1
  9. 09Dropbox64/1003rd-party12trackers0pre-cookies5
  10. 10Workday64/1003rd-party15trackers0pre-cookies3
  11. 11Salesforce65/1003rd-party12trackers2pre-cookies6
  12. 12Asana67/1003rd-party15trackers3pre-cookies1
  13. 13Calendly69/1003rd-party13trackers1pre-cookies5
  14. 14Segment69/1003rd-party16trackers2pre-cookies1
  15. 15Hootsuite69/1003rd-party16trackers2pre-cookies1
  16. 16Twilio71/1003rd-party15trackers2pre-cookies1
  17. 17ActiveCampaign71/1003rd-party10trackers1pre-cookies1
  18. 18Notion72/1003rd-party9trackers0pre-cookies3
  19. 19Mailchimp74/1003rd-party14trackers1pre-cookies2
  20. 20Typeform74/1003rd-party15trackers1pre-cookies1
  21. 21Amplitude76/1003rd-party5trackers1pre-cookies2
  22. 22Smartsheet77/1003rd-party12trackers2pre-cookies0
  23. 23Klaviyo77/1003rd-party10trackers2pre-cookies1
  24. 24Gong77/1003rd-party10trackers2pre-cookies1
  25. 25Linear77/1003rd-party4trackers2pre-cookies0
  26. 26ClickUp78/1003rd-party11trackers2pre-cookies0
  27. 27Zoom80/1003rd-party11trackers1pre-cookies1
  28. 28Figma80/1003rd-party5trackers1pre-cookies0
  29. 29Box80/1003rd-party11trackers1pre-cookies1
  30. 30Okta80/1003rd-party9trackers1pre-cookies2
  31. 31Atlassian83/1003rd-party5trackers0pre-cookies5
  32. 32Intercom83/1003rd-party4trackers0pre-cookies1
  33. 33Loom83/1003rd-party7trackers2pre-cookies0

33 of 35 B2B SaaS platforms homepages · measured 2026-08-03 · score = transparent composite of the raw signals in each row

The statistics above are recomputable from this table — switch dimensions to re-rank the sector.

Against the other sectors

identical method

Share of homepages referencing a recognised analytics or advertising tracker in the delivered document.

B2B SaaSn = 3385%
AI platformsn = 3382%
Developer toolsn = 3376%
Fintechn = 2767%
Healthcaren = 2952%
DTC ecommercen = 2492%
Retail chainsn = 1872%

Healthcare holds the best posture here — 52% against 85% and 82% and 76% and 67% and 92% and 72%.

Lower is better · all sectors measured with the same script and method · 2026-08-03

Every measured sector, one metric at a time. The ordering changes with the metric — which is the point.

Every exclusion, named

2 of 35
Freshworks — HTTP 403 (automated request blocked)ServiceNow — HTTP 403 (automated request blocked)

Cite this

CC BY 4.0

Free to reuse with attribution. Quote the revision, not the date you read it — Rev B is a specific set of measurements, and re-measurement publishes a new one rather than editing this.

Reference
Digitarise. “B2B SaaS website statistics.” Rev B, measured 2026-08-03. n = 33 of 35 sampled. https://www.digitarise.com/data/saas-website-statistics
BibTeX
@dataset{digitarise_b2b_saas_2026,
  title     = {B2B SaaS Website Observatory},
  author    = {{Digitarise}},
  year      = {2026},
  version   = {Rev B},
  note      = {n = 33 of 35 sampled; measured 2026-08-03; one HTTPS GET per homepage, no JavaScript executed},
  url       = {https://www.digitarise.com/data/saas-website-observatory.json},
  license   = {CC BY 4.0}
}

The raw measurements are a downloadable JSON file — every row, every excluded site, and the reason each was excluded.

One request per homepage. No JavaScript executed, nothing simulated — only what any client can observe.

Read the methodology